Millennials—Americans born between 1979-1989—are one of the largest demographics in the country and will soon be entering a strong growth period in both income and consumer packaged goods (CPG) spending. However, these young Americans are not a typical consumer group and taking advantage of this emerging $54.3 billion opportunity presents significant challenges, according to a new study by Information Resources, Inc., Chicago. When compared with older shopper groups, Millennial households sho...